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Aston Martin announces new custom Lagonda sedan for Middle East only

Sorry, Aston Martin fans, new Lagonda custom sedan available to Middle East customers only
Aston Martin to build $750,000 custom Lagonda sedan for Middle East customers only

Aston Martin fans who couldn’t get their hands on the brand’s ultra-rare One-77 supercar should note that they probably won’t be able to buy the new Lagonda sedan either.

The British automaker announced Thursday that it would build a very limited number of bespoke "super saloons" under the Lagonda name in 2015. The cars will initially be offered by invitation only to customers in the Middle East "as a result of specific market demand," the company said.

"The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation," Aston Martin design director Marek Reichman said in a statement.

"The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art."

The car will use the same VH underpinnings that have carried all recent Astons, including the Rapide four-door coupe. Power hasn’t been announced yet, but don’t expect anything less than a V-12 under the hood.

As with the current Vanquish supercar, all the body panels on the Lagonda sedan will be made from carbon fiber.

Aston hasn’t said how many it will build, but expect between 100 and 200 total. Production will start in 2015. Though initially targeting Middle Eastern buyers, Aston could make the cars available to U.S. customers if there’s strong enough demand. Money talks, after all.

How much money? Though it won’t be as costly as the (roughly) $2.2-million One-77, budget at least $750,000 for the Lagonda.

That is, if you’re invited.

Copyright © 2015, Los Angeles Times
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