Another day closer to the
This time it's Volkswagen, the company behind a number of memorable Super Bowl ads, including the adorable "The Force" spot from 2011 in which a mini Darth Vader breathes life into a Passat.
For 2013, the message is "Get Happy." The teaser ad doesn't show any VWs, just
The large group dances -- awkwardly at times -- while Cliff extols the virtues of being happy. Look closely and you'll see YouTube celebs like Angry Politician, Girl Who Loves Cats So Much She Cries and Base-Throwing Angry Baseball Manager.
The teaser concludes by telling us that Feb. 3 -- the day the
VW's ad will join those from automakers like Toyota (featuring "Big Bang Theory's"
The price of admission for companies looking to advertise during the Big Game is up since 2012 by around 7%. The average price for a 30-second spot this year is $3.8 million, while a 60-second ad will run $7.5 million.