Kohl's Department Stores is kicking its holiday season into overdrive by opening for more than 100 straight hours in the days leading up to Christmas.
The round-the-clock hours begin Dec. 19 at 6 p.m. and will run until
"Customers can rely on us around the clock for their last-minute gift-giving solutions," Michael Gass, Kohl's chief customer officer, said in a statement. "We are providing 24-hour access to Kohl's stores."
Customers can continue to see a blizzard of sales during the rest of the crucial holiday season, when retailers can make up to 40% of their annual sales.
Companies big and small may continue ramping up their promotions after a surprisingly lackluster
Research firm ShopperTrak predicted that Super Saturday -- industry lingo for the last Saturday before Christmas -- will surpass Black Friday as the No. 1 shopping day of the year.