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Made in California: HRE Performance Wheels

From left, Patrick Moran, creative director; Chris Luhnow, chairman and CEO; and Alan Peltier, president, in the headquarters of HRE Performance Wheels.

From left, Patrick Moran, creative director; Chris Luhnow, chairman and CEO; and Alan Peltier, president, in the headquarters of HRE Performance Wheels.   (Don Bartletti / Los Angeles Times)

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HRE Performance Wheels are known all over the world for their performance, their looks and their cutting-edge design. They are the wheels you want if your Lamborghini, Porsche or other exotic car is going to stand out from the crowd. The company, based in the San Diego suburb of Vista, manufactures flashy wheels to order for owners of fancy rides at a cost of $3,000 to $20,000 for a set of four.

HRE Performance Wheels

Aluminum wheel blanks in the HRE Performance Wheels manufacturing plant.   (Don Bartletti / Los Angeles Times)

HRE Performance Wheels

Cooling liquid splashes around as an automated cutter shapes an aluminum wheel at HRE Performance Wheels.   (Don Bartletti / Los Angeles Times)

HRE Performance Wheels

A worker polishes a solid aluminum wheel at HRE Performance Wheels.   (Don Bartletti / Los Angeles Times)

HRE Performance Wheels

Sammy Hermosillo coats an aluminum rim with red powder before it’s baked to a hard, glossy surface.   (Don Bartletti / Los Angeles Times)

HRE Performance Wheels

Melissa Ann Dixon carves the sharp edges from a solid aluminum wheel.   (Don Bartletti / Los Angeles Times)

HRE Performance Wheels

Fernando Garcia washes a custom-milled and powder-coated rim.   (Don Bartletti / Los Angeles Times)

HRE Performance Wheels

A display shows aluminum is machined from a cylinder of metal at the left to a finished wheel at the right.   (Don Bartletti / Los Angeles Times)

HRE Performance Wheels

Guy Atherton, domestic sales manager for HRE Performance Wheels, sits in a Lamborghini with aluminum rims. The front rims retail for $2,300 each and and the wider back rims sell for $2,400 each.   (Don Bartletti / Los Angeles Times)

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