With the help of
Hoping to tap into the $11-billion-plus U.S. retail coffee market, McDonald's and Kraft started testing the bagged coffee at a few supermarkets earlier this year.
"We understand there is huge demand for at-home options, and we've built great success with our McCafe coffee in restaurants," said Greg Watson, senior vice president, McDonald's U.S. Menu Innovation.
McDonald's, based in
McDonald's said last year that its coffee sales had risen 70% since the McCafe launch.