Burger King Worldwide is making its second foray into France, attempting to endear its Whopper sandwich to a country known for its foie gras, fine wines and general culinary excellence.
Next up in France? A Burger king in Reims, a city in the Champagne region often touted as a key epicurean center, according to Autogrill.
Miami-based Burger King has some catching up to do. Rival McDonald's has been active in France since 1979 and has more than 1,200 restaurants and 63,000 employees in the country.
Last year, the Golden Arches began testing sleek new restaurant prototypes in France, created by Parisan designer Patrick Norguet.