While Democrats say they most want a Jeep, Republicans would rather drive a BMW, according to brand consulting company Buyology Inc. Members of both political parties — 4,000 were surveyed — differ on the majority of the 200 brands included in the report.
The firm focuses on so-called neuromarketing and focuses on subconscious decision-making drivers to influence customer predilections for certain brands.
When it comes to insurance, Democrats head for Progressive while Republicans go for Allstate.
Other blue party preferences:
Republicans, however, would rather go with the
There’s some bipartisanship, however. The donkey crew and the elephant gang both agree on some brands, including Coca-Cola as the best beverage, Visa as the top financial service,
The two parties even match up on beauty brands — both like Olay.