Rainbows burst across the Internet on Friday morning after the Supreme Court declared same-sex marriage constitutional nationwide, reflecting the progressive values of many tech companies that have long advocated for gay rights.
Type the words "gay," "lesbian," "bisexual" or "transgender" into the Google search box, and a chain of rainbow-colored silhouettes holding hands appears at the top of the screen alongside a multicolored heart.
Google's sister company, YouTube, posted a video featuring a montage of emotional coming-out statements and joyful LGBT wedding ceremonies.
Facebook also got colorful, offering users the option to superimpose rainbow stripes over their profile pictures. CEO
"I'm so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law," he wrote.
Numerous other tech companies joined the rainbow craze, with AT&T declaring #LoveIsLove on Twitter, Vimeo striping its logo in multicolored tones and Uber adding rainbow streaks to the cars on its ride-hailing app.
Apple launched an LGBT section of its App Store on Thursday for Gay Pride month, featuring items such as the film "Milk" and episodes of "Orange Is the New Black," which prominently feature LGBT characters.
The Obama administration joined the exuberant social media displays, coating its usual Facebook and Twitter avatar of the White House in bright rainbow hues.