Looking to spark
Apple remains the leader in the tablet market, but it has seen year-to-year iPad sales decline the last two quarters. Earlier this year, the Cupertino, Calif., giant said it would target the enterprise market to boost iPad sales, and in July it announced a partnership with
With an iPad larger than any before it -- Apple currently sells 9.7- and 7.9-inch models -- Apple appears to be eyeing the enterprise market, said Jefferson Wang, a senior partner at IBB Consulting
"The under-10-inch tablets are great for consuming content in your lap, but when you're actually trying to do work on it, you would need a bigger screen to see schematics, to input data or to manipulate spreadsheets," Wang told The Times. "A business-ready tablet, if you will, at a price point lower than a thousand dollars could be interesting."
Apple isn't the only tech company coming out with larger-screen tablets. This summer,
The Bloomberg report also said Apple is also planning to update its 9.7-inch iPad and the iPad mini with new models in time for the holiday shopping season. Apple did not respond to a request for comment.