Apple introduced a new way for users to discover music Monday by unveiling iTunes Radio.
The new feature will work on any device that runs iTunes, including PCs, and lets users create music stations based on songs and artists they like similar to how Pandora works.
ITunes Radio will be available free to all users with ads and will cost $25 annually for those who don't want ads. The fee also gives users access to Apple's iTunes Match service.
The music streaming service will launch with iOS 7 later this fall.