Facebook Gifts adds iTunes digital gift cards to catalog

Twenty years ago, you might’ve given your friend an album for their birthday from a Tower Records retail store. Starting today, you can send them iTunes credit through Facebook, along with song suggestions and a birthday wish.

Facebook on Monday announced that people can now use its Facebook Gifts service to send each other credit for iTunes, the digital Apple store for music, movies and other digital content.

In late September, Facebook launched Gifts as another way to generate revenue, hoping to capitalize on the many birthday and congratulatory wishes users send each other every day.

Now, when you go to a friend’s profile or click their birthday reminder, you’ll see a birthday cake icon that you can click to begin the process of buying them a present through Facebook Gifts.

The Menlo Park company has been adding more companies and products to its service over the last two months, and iTunes is its biggest catch yet.

Users can choose to send their friends iTunes credit in increments of $10, $15, $25 or $50 along with specific song or album recommendations. The credit can be used to buy music, movies, TV shows, books, magazines or apps.

As with other Facebook gifts, the recipient can choose to accept the gift or exchange it for another present of equal value in Facebook’s catalog.

The addition of iTunes to Facebook Gifts is a powerful and convenient combination, but it’s another reminder of just how long ago those trips to record stores were.

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