The service -- initially limited to three communities -- launched Thursday as part of Google Shopping Express, which allows customers to purchase products from certain retailers and have them delivered later that day.
"We're excited that people in San Francisco Bay Area, West L.A. and
Google Shopping Express charges $4.99 for a same-day delivery, but there is no per-delivery charge for subscribers to the service. Subscriptions are free for the first six months, but Google has not said how much they will cost after that. Amazon also offers same-day delivery in certain markets. It charges $9.98 per delivery or $5.99 for members of Amazon Prime, which costs $99 annually.
Barnes & Noble is hoping its new partnership will help it spur sales and undercut Amazon, the leader in the book retail business. Barnes & Noble has struggled to compete with Amazon, shutting down several brick-and-mortar stores around the country while also struggling to sell its Nook e-reader tablets.