The quickest way to keep up on the
People in the U.S. searching for countries playing in the World Cup will see, at the top of the results, links to highlight videos from the country’s most recent match.
Clicking takes users to the website of
But watching the early-round games, most of which are in the afternoon or early evening in the U.S., is difficult for those without access to ESPN. Watching the highlights doesn’t require any television subscription, and ESPN said that the highlight clips will show up on search results “as they happen.”
“As befits the world’s biggest sporting event, ESPN and Google are teaming up for the first time to make ESPN FC video highlights available instantly to millions of fans and to make it easier to find live games on WatchESPN within Google Search,” John Kosner, ESPN's executive vice president for digital and print media, said in a statement.
Based on searches for Thursday's Brazil-Croatia game, Google also beats the other two main search engines in terms of information available about matches. Yahoo, for example, was still linking to a preview story of the match Brazil won, 3-1.
Google charts various team statistics and lists lineups for both squads. The links to highlight videos also run along a timeline of key events in the game, mirroring the look of the official FIFA mobile app.