The National Football League and YouTube launched a new video channel Monday that will bring just about everything except live games to tablets, smartphones and computers.
The channel will feature “game previews, in-game highlights, post-game recaps as well as clips featuring news, analysis, fantasy football advice” and other content, the NFL said.
YouTube has proved a popular spot to find unauthorized clips of games, though they're typically taken down quickly.
The deal comes weeks after a similar deal between the NFL and Facebook, which has been seeking to attract more high-quality video content.
A four-minute preview of Sunday’s Super Bowl was the YouTube channel’s featured video Monday morning.
Hans Schroeder, the NFL’s senior vice president for media strategy, said in a press release that the partnership "further expands fans’ ability to discover and access NFL content throughout the year."
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