Maybe not, according to survey results recently published by investment firm Battery Ventures.
The findings, which came from an Ipsos poll conducted online in August from a sample of 1,253 U.S. adults ages 20 to 35, suggest that the supposedly social media-obsessed 20-somethings of America aren’t that obsessed at all.
Some 54% of survey respondents said they don’t have an account with Snapchat, 41% said they don’t have an account with Pinterest, and 39% said they’re neither on Twitter nor Instagram.
While only 11% of respondents said they don’t have an account with the world’s largest social network, Facebook, 27% said they use the service less than once a week, if at all.
The reason? “It doesn’t interest me.” Those who weren’t on Facebook also cited privacy and security concerns.
When the investment firm broke down the results further, it found those aged 20 to 25 were more likely to have social media accounts than those aged 26 to 35.
Battery Ventures’ executive-in-resident Jonathan Sills said this shows grouping all millennials together is a “mistake.”
“When we read headlines such as '2 dozen millennials explain why they’re obsessed with Snapchat and how they use it’ … it’s easy to understand why most people think millennials are all regular social media users,” he said. “But our survey shows that the reality is more nuanced.”
So there you go: “Not all millennials.”