The cable news channel, which last year launched CNN Films to make and finance documentaries, will now also buy older documentaries for the network through its newly created CNN Films Presents banner.
"March of the Penguins," which won an Oscar for best documentary, and
For CNN, the new unit is one more step in the channel's plans to broaden its programming so it is less reliant on political chat and breaking news. CNN Chief
The unit already hit paydirt with "Blackfish," a documentary about killer whales in captivity, which delivered strong ratings for CNN in October.
The acquisition unit will look to make several purchases every year and complement the original fare, said Vinnie Malhotra, senior vice president of development and acquisitions for CNN Worldwide.
CNN Films will also have a big presence at the
Malhotra will be seeking buyers for all three as well as looking to make acquisitions.
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