It looks as though the introduction of
Oakland-based Pandora said people spent 1.47 billion hours listening to its Internet radio offering in October, an increase of 8% compared with the previous month and up 18% over last year.
Also, Pandora's share of the total radio listening in the United States has increased to 8.06%, compared with 6.61% a year ago.
This comes after the September launch of Apple's
Shares of Pandora rose by more than 7% to $27.59 in midday trading Tuesday in New York.
Also, its number of active listeners fell from September to 70.9 million, suggesting that some of the less dedicated listeners tried out Apple's new service, according to Anmuth.