Arts & EntertainmentThe EnvelopeCompany Town

TV ratings: 'Celebrity Wife Swap' season opens low; 'SHIELD' up

TelevisionEntertainmentNCIS (tv program)ABCWife Swap (tv program)Marvel's Agents of S.H.I.E.L.D. (tv program)

ABC's "Celebrity Wife Swap" probably wishes it could trade in the ratings for its third season premiere.

According to early numbers from Nielsen, the Tuesday 10 p.m. reality show earned a rating of 1.0 among key 18- to- 49-year-olds and 3.1 million viewers overall for the episode that featured a spouse-switch between Daniel Baldwin and Jermaine Jackson.

In the advertiser-coveted demographic, it was down by more than half from last year's season opener (which aired at 8 p.m.) for the lowest "Wife Swap" or "Celebrity Wife Swap" premiere rating ever.  

The better news for ABC came from "Marvel's Agents of S.H.I.E.L.D." airing at 9 p.m. this time instead of its usual 8 p.m. time-slot and gaining a tenth of a point from last week for a 2.0 in 18-49. That matches its rating from two weeks ago and the comic book series also tends to rise slightly in the final figures. 

PHOTOS: Behind the scenes of movies and TV

NBC's new "Voice"-backed comedies fared well. "About a Boy" rose 12% week-to-week to a 1.9 in 18-49 and "Growing Up Fisher" increased its rating 7% to a 1.6. "Chicago Fire" slipped slightly to a 1.7.

"The Voice" itself was again the highest-rated show in the key demo with a 2.9, the same as last week. For the night, NBC had a slight edge over CBS in 18-49 (2.1 vs. 2.0), though CBS had more viewers overall (14 million vs. 8.4 million). 

CBS' "NCIS," Tuesday's most-watched program, fell 19% week-to-week to a 2.1, the same rating brought in by its 9 p.m. offshoot "NCIS: Los Angeles." "Person of Interest" fell 11% to a 1.7. 

Fox's Tuesday lineup continued to struggle as "Glee" remained at a 1.0, "New Girl" returned after a two-week break for a 1.1 and "Mindy Project" fell 9% week-to-week to a 1.0.


TV ratings: 'Dancing With the Stars' leads Monday viewership

'Captain America' tops China box office again, haul now $80 million

KIIS wins in March; KROQ's 'Kevin & Bean' rules the morning drive

Twitter: @rfaughnder


ON LOCATION: People and places behind what's onscreen

PHOTOS: Biggest box office flops of 2013

PHOTOS: Celebrity production companies


Copyright © 2014, Los Angeles Times
Related Content
TelevisionEntertainmentNCIS (tv program)ABCWife Swap (tv program)Marvel's Agents of S.H.I.E.L.D. (tv program)