ABC's "Celebrity Wife Swap" probably wishes it could trade in the ratings for its third season premiere.
According to early numbers from Nielsen, the Tuesday 10 p.m. reality show earned a rating of 1.0 among key 18- to- 49-year-olds and 3.1 million viewers overall for the episode that featured a spouse-switch between Daniel Baldwin and Jermaine Jackson.
In the advertiser-coveted demographic, it was down by more than half from last year's season opener (which aired at 8 p.m.) for the lowest "Wife Swap" or "Celebrity Wife Swap" premiere rating ever.
The better news for ABC came from "Marvel's Agents of S.H.I.E.L.D." airing at 9 p.m. this time instead of its usual 8 p.m. time-slot and gaining a tenth of a point from last week for a 2.0 in 18-49. That matches its rating from two weeks ago and the comic book series also tends to rise slightly in the final figures.
NBC's new "Voice"-backed comedies fared well. "About a Boy" rose 12% week-to-week to a 1.9 in 18-49 and "Growing Up Fisher" increased its rating 7% to a 1.6. "Chicago Fire" slipped slightly to a 1.7.
"The Voice" itself was again the highest-rated show in the key demo with a 2.9, the same as last week. For the night, NBC had a slight edge over CBS in 18-49 (2.1 vs. 2.0), though CBS had more viewers overall (14 million vs. 8.4 million).