Actor Jason Biggs was fully owning his Malaysia Airlines Twitter joke on Thursday morning. But by the afternoon, he'd switched to owning up.
"Hey all- ok, so- I am deleting my previous tweets. People were offended, and that was not my intent. Sorry to those of you that were," Biggs wrote in the first of a series of four mea culpa posts.
"This is obviously a horrible tragedy, and everyone-including myself- is sad and angry about it. Sending positive thoughts to the victims and their families. P.S. No one is making me send these tweets- I simply understand that my comments might have come off as insensitive and ill-timed. For that, I apologize."
The jetliner, operated by the same airline that lost its Flight 370 in March with 280 passengers on board, had been shot down by a surface-to-air missile over eastern Ukraine with 298 people aboard.
Biggs had initially stuck to his guns after making the crack, saying his tweet had clearly been a joke, retweeting supportive comments and calling his critics "losers."
Of course, in comedy, timing is everything.