Kanye West would like to work for the Gap. No lie.
"I’d like to be the Steve Jobs of the Gap," the rapper-designer tells Style.com in an interview that delves into his motivations when it comes to creating apparel. Being head creative director for the brand has been one of his "dreams," he says.
West, who launched his first line for Adidas last week during New York Fashion Week, used the opportunity of the interview to pitch himself as a job candidate.
"Perhaps this is a bit of a demo tape. When I say Steve Jobs of the Gap, as I talk to the people at the Gap right now [leans into tape recorder], I’m not talking about a capsule [collection]," he tells Style.com editor in chief Dirk Standen. "I'm talking about full Hedi Slimane creative control of the Gap is what I would like to do.
"And," he says with a laugh, "I can say this because it doesn’t conflict with my Adidas contract."
Of course, the mass appeal inherent in certain brands has cost Kanye: Specifically the mass appeal of his now-wife, Kim Kardashian, which cost him friends and connections.
"Soon as we started dating, fashion people were really opposed to the idea of reality stars," West reveals. "And all the relationships, the somewhat friends that I had somewhat built up, completely turned their backs on her and me. They already had their back to her, and now they turned it to me.
"The so-called traction that I was getting in the high-fashion world was completely thrown out the window."
He says he took the snubbing as an opportunity to learn more about fashion, working with Kim at her mom's house, re-tailoring clothes in Rob Kardashian's old bedroom and taking photos of the results.
"We looked at the photographs together and she improved my style," he says. "We improved each other."