True to expectations, "Fifty Shades of Grey" wooed its way to the top of the Friday box office ahead of Valentine's Day.
The adaptation of E.L. James' popular erotic novel pulled in $30.2 million, well on its way to a projected $76 million four-day weekend which includes President's Day.
The Universal Pictures film, about kinky billionaire Christian Grey (
Regardless, the film is poised to break records for the weekend currently held by Garry Marshall's "Valentine's Day." The romantic comedy debuted to a solid $56.3 million in the U.S. and Canada in February 2010.
In second place, this week’s other new release, “Kingsman: The Secret Service,” grossed a respectable $10.5 million. Based on a comic book, the film follows a street kid (Taron Egerton) after he is recruited into a secret spy organization by Harry Hart (
The action-packed picture, which also stars
Last week’s box office champion,
Rounding out the top five, respectively, are Clint Eastwood's war drama "American Sniper," which pulled in another $3.8 million, and sci-fi film "Jupiter Ascending," with $2 million.