The Fourth of July went off like a dud at the box office, as the
The North American box office was down a striking 44 percent over July 4 weekend last year, when "Despicable Me 2" and "The Lone Ranger" opened.
"This ranks as one of the lowest Fourth of Julys ever," said Paul Dergarabedian, senior media analyst for box-office tracker Rentrak. "We always think of Fourth of July being a big weekend. This year, we just have to lick our wounds and look forward to `Planet of the Apes' and some other films to get us back on track."
This weekend sputtered not because of an oversized bomb like "The Lone Ranger," but because of numerous factors, including that Hollywood simply didn't aim for big fireworks this year. The holdover "Transformers" led all films with an estimated $36.4 million, while "Tammy" had a below expectations Friday-to-Sunday haul of $21.2 million.
Such movies are a far cry from the usual Independence Day fare, which has in the past included the opening weekends of "Spider-Man 2," "War of the Worlds," two earlier "Transformers" releases and, naturally, "Independence Day."
But this year's July Fourth fell on Friday, an already lucrative movie-going day, and thus did little to add incentive for blockbusters. The World Cup, too, may have scared off some big releases. Next week, Fox's "Dawn of the Planet of the Apes" is expected to be one of the summer's biggest hits.
The unusual holiday lull meant that for the first time this summer, a movie ("Transformers: Age of Extinction") held the top spot at the box office for two weeks in a row.
New Line's R-rated, Midwest road trip romp “Tammy” boasts one of the most bankable stars in movies — McCarthy — but is a smaller, homespun movie made for just $20 million and directed by McCarthy's husband, Ben Falcone. Despite being savaged by critics, the
"Why the weekend was so weak in terms of competition is hard to tell," said Dan Fellman, head of domestic distribution for Warner Bros., who said he was very pleased with the performance of "Tammy." "It's just the way things fell."
The only other new wide release was the horror flick “Deliver Us From Evil,” which had no blockbuster ambitions. The
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Where available, latest international numbers are also included. Final domestic figures will be released on Monday.
1. "Transformers: Age Of Extinction," $36.4 million.
2. "Tammy," $21.2 million.
3. "Deliver Us From Evil," $9.5 million.
4. "22 Jump Street," $9.4 million.
5. "How to Train Your Dragon 2," $8.8 million.
6. "Earth to Echo," $8.3 million.
7. "Maleficent," $6.1 million.
8. "Jersey Boys," $5.1 million.
9. "Think Like a Man Too," $4.9 million.