ShoWest 2007

Actors Kevin Costner and Demi Moore promote their movie “Mr. Brooks” at the Paris Casino and Hotel in Las Vegas. (Genaro Molina / LAT)

Actor John Travolta hugs actress Nicole Blonsky while making an appearance during ShoWest. The pair star as mother (Travolta) and daughter in the movie “Hairspray.” (Genaro Molina / LAT)

Libby S. Mauro, special markets manager with Promotion in Motion Inc., stands behind a counter of some of the candy the company offers to theater owners. (Genaro Molina / LAT)

The Marvel Comics character Silver Surfer seems to come flying out of a poster during ShoWest. The poster is for the movie “The Fantastic Four - Rise of the Silver Surfer.” (Genaro Molina / LAT)

Marisol Cruz, working security for Paramont Pictures, stands near a poster for the film “Transformers” at ShoWest. (Genaro Molina / LAT)

Las Vegan Tony Granitto tries to sell Canada-based Criterion Entertainment during ShoWest. The five theaters, owned by Terry Weir, are being sold for $5,000,000. Granitto, a friend of Weir’s, gave delegates information of the theaters for sale. (Genaro Molina / LAT)

Ross Champagne, with I.C.E., walks alongside the LED message center during ShoWest. (Genaro Molina / LAT)

Jona Venzen, with Premiere Theatres in Melbourne, Fla., is reflected on the side of a truck used to advertise the film “Transformers.” (Genaro Molina / LAT)

Visitors walk past a series of movie posters at the ShoWest convention at Paris casino on Monday afternoon. (Genaro Molina / LAT)

A delegate at the ShoWest convention makes a phone call near a row of movie posters. (Genaro Molina / LAT)

A display for the move, “Fantastic Four: Rise of the Silver Surfer,” seems to coast through the Paris casino lobby. (Genaro Molina / LAT)

Posters for “Fred Claus,” left, “In the Land of Women,” center, and “Waitress” are reflected in a display for “Spider-Man 3.” (Genaro Molina / LAT)

Frank Rash, Senior Vice President for AMC Theaters, takes a picture of himself with characters from “The Simpsons Movie.” (Genaro Molina / LAT)

Marisa Torrani looks at her image caught in a pair of binoculars in a poster for the movie, “disturbia.” Torrani works with a company called, “Popcorn,” which represents NU Metro Theaters in South Africa. (Genaro Molina / LAT)

Delegates make their way through the convention as stills from upcoming movies fill a giant screen. (Genaro Molina / LAT)

A wax figure of Johnny Depp as Captain Jack Sparrow from the “Pirates of the Carribean” movies, on loan from Madame Tussauds in Las Vegas, stares down delegates. (Genaro Molina / LAT)

Petri Laine, a concession manager for Finnkino Oy in Finland, seems concerned while posing with “The Simpsons Movie” display. (Genaro Molina / LAT)

Rebecca Jansson, left, and Cynthia Orellana, wear pillows under their t-shirts to help advertise the movie “Knocked Up.” (Genaro Molina / LAT)

A mural depicting Jennifer Lopez kissing Marc Anthony, from the movie “El Cantante,” rests behind a pair of directors chairs for the company “Picturehouse.” (Genaro Molina / LAT)

A waiter picks up plates in front of a poster for the movie “Evening.” (Genaro Molina / LAT)

Marko McNeil, with La Jolla-based Pre-Vue Magazine, wears a shirt of Al Pacino from the movie “Scarface” as he makes his way through the convention. (Genaro Molina / LAT)