With its glitzy opening night premiere at the
After opening the movie in the U.S. on May 10, the studio sent the film's stars to
Sure, it all looked pretty. But did the marketing efforts actually pay off at the box office? Just maybe.
Over the weekend, Baz Luhrmann's 3-D film played in 49 foreign markets and collected $42.1 million, according to an estimate from Warner Bros. That's a respectable launch for a period film -- especially one up against special-effects behemoths like
"Gatsby" performed best in Russia, where it sold $6.2 million worth of tickets, and it also showed strength in Britain. France ranked as the third-highest international market for the film with a $3.6 million gross.
The film will debut later this month in Mexico and Australia, where director Baz Luhrmann hails from, and in Japan and Brazil in June.
In the U.S. this weekend, "Gatsby" saw its ticket sales fall 53% from opening weekend to $23.4 million, bringing its domestic total to $90.2 million.