The movie may be called "Divergent," but for the cast members of the upcoming young-adult action-romance, all roads lead to "
As the promotional beat grows louder ahead of the film's Friday opening, a different "Divergent" cast member will appear on
For those wondering about the absence of the movie's two lead actors,
Though it's not unusual for a movie's stars to hit the talk show circuit — indeed, the "Divergent" cast members are in the middle of a veritable blitz — it is a unusual to have so many people from one movie on the same show on consecutive nights. (A spokesperson for "Jimmy Kimmel Live" did not immediately provide comment on the reasons behind or mechanics of the bookings.)
The publicity barrage underscores the high stakes of "Divergent" for studio Lionsgate, which is releasing the film under its Summit Entertainment banner. In recent years, Summit parlayed Stephenie Meyers' YA book series "Twilight" into massive success, and Lionsgate has done the same with the first two "Hunger Games" movies (based on the books by
Still, Veronica Roth's three "Divergent" books, which tell the story of a dystopian future in which people are divided into factions based on their personality types, haven't quite had the same cultural traction thus far as the "Twilight" and "Hunger Games" franchises. Meanwhile moviegoers' appetites for new YA adaptations may be waning, as recent films such as
Hoping to, well, diverge from that trend, Lionsgate already has two "Divergent" sequels slated, for March 2015 and 2016.