Movies at this prestigious festival used to have distinct, muscular names. "Reservoir Dogs." "sex, lies and videotape." "Napoleon Dynamite." Or, at least, twee ones you couldn't get out of your head, like "Little Miss Sunshine."
But this year a great majority of the titles are weak, generic affairs. "Unexpected." "Results." "Advantageous." "The Overnight."
So interchangeable have these names become that trying to identify movies by them alone has become pointless, and can even border on an Abbott and Costello routine.
A variation of this conversation actually happened earlier this week.
"'Tangerine.' Is that the Adam Scott penis-joke movie?"
"No, that's 'I'll See You in My Dreams."
"Isn't that the sleep paralysis movie?"
"No that's 'The Nightmare.'"
It's all starting to become a little nightmarish.
James Franco has two narrative movies at the fest (on the low end for him). They are called "True Story" and "I Am Michael," words so unique they are being uttered at corporate retreats as you read this.
All over the country, teenage girls write in diaries. So why not a movie called "The Diary of a Teenage Girl"?
Perhaps this is an outlier? Maybe other independent movies and festivals bring back the art of the cool title?