Viewers tune into the Super Bowl for two things: spectacle and football. Two new TV spots to air during the big game will check those boxes while teasing upcoming movies: Darren Aronofsky's biblical epic "Noah" and Ivan Reitman's inside-the-
Paramount's 30-second "Noah" spot, which will air before kickoff, doesn't show much new footage since the first trailer was released in November, but it does offer a glimpse of some big set pieces and introduce the major players.
Lionsgate, meanwhile, has its own 30-second ad lined up for the Super Bowl, and the game should provide a receptive audience for the football flick "Draft Day," which stars
"Draft Day" was made with the participation of the NFL, and the TV spot duly hypes the football angle, with cheering fans, game footage and scenes filmed at last year's draft. "Can we talk football?" Costner asks in another moment. "We can always talk football,"
One thing differentiating "Draft Day" from many football films is its focus on the front office rather than the playing field. That could turn off moviegoers expecting bone-crunching action, but if Reitman and Costner can pull off the wheeling-and-dealing angle a la