Kanye West to premiere ‘Famous’ video at the Forum on Friday

Kanye West is continuing his unconventional approach to unveiling new projects. Now, the artist is giving his latest music video a grand coming-out party at the Forum on Friday.

On Wednesday, West’s label, Def Jam, announced the polarizing rapper had teamed up with streaming service Tidal to debut the visual for “Famous” at the Inglewood arena on Friday.

Tickets for the premiere go on sale through Ticketmaster at 10 a.m. Thursday.

Entry to Friday’s event, which is set to begin at 7 p.m., is $25 — and tickets will likely go fast, considering his track record.

A limited number of L.A. Tidal subscribers will have access to tickets via the service’s social channels and through a site that was launched along with the announcement.

Tidal will also livestream the event.

“Famous” is lifted from West’s latest album, “The Life of Pablo.” Earlier this year he unveiled the album in a splashy, chaotic, listening party/fashion show for a sold-out crowd at Madison Square Garden.

The February album premiere was also beamed in movie theaters across the globe and streamed on Tidal, which at one point crashed under the weight of 20 million people logging on to catch the action.

West’s video premiere event on Friday comes days after it was announced that he would play a fourth show at the Forum this fall as part of his upcoming Saint Pablo Tour after the first three shows “immediately” sold out.