There are reasons Jay Z and Jack White are making house calls to keep fans' spirits up.
But it's also becoming clear that Tidal's problems may be localized and not mark a general malaise in streaming music. Other streaming services seemed to have benefited from the news flurry around Tidal, even if Tidal hasn't been helped by it.
Perhaps even worse? Beats Music, the last streaming service to see a major launch and anemic fan interest, has unexpectedly seen a bit of a resurgence since Tidal's debut. Beats Music is in the top 20 on iTunes' revenue charts while undergoing a major overhaul from Apple, which hasn't been pushing it much lately after a disappointing debut.
Even Kanye West, rarely one to question his own judgment on matters of taste and business, deleted early tweets championing Tidal before ultimately restoring them.
A representative for Spotify declined to comment or offer figures about how many users they've gained in the wake of Tidal's launch. But in the meantime, Jay Z and Tidal may want to consider door-to-door visits.