Hollywood Headlines: A crazy week in review
A sitar legend dies, Charlie Sheen helps out a child with cancer and Justin Bieber is an apparent target in a foiled murder plot, all in this week's Hollywood headlines.
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Beyonce scores a $50-million deal -- and her own Pepsi can( Beyonce.tumblr.com )
Following the previously announced sponsorship of Beyonce's forthcoming Super Bowl halftime show, Pepsi on Monday revealed a full partnership with the singer -- reportedly a $50-million deal. The deal is a bit more abstract than your garden-variety celebrity endorsement: In lieu of traditional advertising campaigns or multi-platform plugs, the soft drink will back Beyonce in any creative project of her choosing. "This global relationship gives Beyonce multiple outlets to tap into in order to express her creativity, and will attract new consumers to both brands with great new experiences and content," one Pepsi exec said in a statement.
Full story: Beyonce scores a $50-million deal -- and her own Pepsi can