Amazon doesn't plan on hewing to the
"We will release three episodes upfront for all customers so they can try out the shows and get to know the characters. Then we will release new episodes via Prime Instant Video week by week so that customers can chat about the shows and build up anticipation," said Roy Price, director of Amazon Studios. "We're constantly experimenting and trying new things — and we're eager to hear customers' feedback on this model."
The first three episodes can be watched for free by Amazon customers via Amazon Instant Video on
The remainder of both shows will be available only through Amazon Prime, which costs $79 a year and comes with non-TV-related perks such as free two-day shipping for all orders on Amazon and a
Amazon is betting that this formula will appeal to viewers, who are increasingly bombarded by entertainment content from all over the digital universe. But more than that, it's betting on the viability of its first two original shows.
"Alpha House" was created by cartoonist and
"Betas" was written by Evan Endicott and Josh Stoddard and follows the lives of four tech entrepreneurs who try to make it big through the development of a new mobile social networking app.