If you've taken the Ice Bucket Challenge -- or are goaded into it in the near future -- the deal just got more interesting.
Men's custom clothier Knot Standard is turning the act of getting soaked with icy liquid into a pretty sweet deal.
For those who've been completely disconnected from TV, Facebook, Twitter,
Now the Knot Standard is upping the ante, inviting participants to upload video of themselves getting soaked to the company Facebook page, www.facebook.com/knotstandard.com/ice-bucket-challenge/. (The uploaded videos will be viewable there and on a page on the Knot Standard's website.)
Now here's the good part: the Knot Standard promises to make a $25 contribution in the name of each person who uploads a video and to email the participant a voucher redeemable for a free custom shirt.
The clothier expects to keep the promotion going until around mid September. And it says it's not capping the amount of donations.
I do wonder if it may rethink that last part if it's flooded with videos. Because it seems to me this idea could make a big splash.