"Many men shop inefficiently, which leads to missed sales," writes TNS Retail Forward, the consulting company that prepared the report. (If you want the entire thing you're going to have to shell out $2,500.)
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"Men forgo buying rather than risk purchasing a substitute for an item their partners have listed.
"They circle back through aisles multiple times in their searches, hesitate to ask for help and don't admit to not finding items when the cashier asks them whether they found everything they were looking for.
"They need assistance."
Here's more from Reuters on the topic: www.reuters.com/article/domesticNews/idUSN2518112820070527.
Don't feel left out: Men are just one part of TNS Retail Forward's "Shopper Perspectives" programs. Future reports: "Why Don't More Women Cross the Aisle?" "Teens: Stores vs. Online." And "How Do Affluents Shop for Luxury Brands?"
— Rosie Mestel