RCH Studios opens notNeutral store in Old Town Pasadena

The new notNeutral store in Old Town Pasadena features rugs, home furnishings, dinnerware and textiles

NotNeutral, the product design division of Rios Clementi Hale Studios — the architecture and design firm known for projects such as Grand Park and Bergamot Station Arts Center — plans to open its third location Friday in the One Colorado complex in Old Town Pasadena.

The shop is chock-full of rugs, home furnishings and accessories, dinnerware, coffeeware and textiles. NotNeutral's Ribbon tables, inspired by RCH Studios' colorful benches at Grand Park in downtown L.A., also will be available at the Pasadena store, in the former Papyrus space at 20 Hugus Alley.

In honor of the new location, there will be a limited-edition serving plate that gives a nod to Pasadena's Tournament of Roses parade.

"With the help of some of our very talented designers, we have completely transformed the space, making it into the perfect backdrop for the clean lines and vibrant colors that people associate with notNeutral products," said Adam G. Pierce, notNeutral sales director.


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