When traditional media behemoths Fox and NBCthe partners behind Huluthought of a Web-based content outlet, they brought in Pittsburgh native Kilar, whod been instrumental in forming Amazons DVD-download business. With technology and storytelling in Kilars DNAhis father was an engineer, his mother a columnistHulu was a perfect venue. Surprisingly, the aim was not to best YouTube. In crafting Hulu, Kilar leveraged access to a library of premium content with shows like Saturday Night Live and The Simpsons, stayed away from user-generated video, offered limited commercials and created a uniquely clean cinematic experience. For Fox and NBC, this was a win-win, and Kilars success is measurable: Hulus unique users are through the roof, and ad rates for such shows as Arrested Development are higher than when they were on the air. TV Hulu style may or may not turn brains to tapiocaas the ads starring Alec Baldwin, Denis Leary and Seth MacFarlane roguishly implybut its changing how we consume content, and its filling network coffers.