Los Angeles Times ‘Holiday Hot List’ Has It All Wrapped Up
<i>Seasonal Guide Sees Growth in Digital Ad Sales</i>
LOS ANGELES, Calif. The Los Angeles Times (https://latimes.com) has launched its second-annual Holiday Hot List (https://latimes.com/hotlist), a one-stop online destination for local entertainment and shopping news and information. Building on the Hot List's year-round appeal, and bringing together content from across latimes.com, the holiday edition provides advertisers with a proven environment and targeted audience for special seasonal offers.
"We're extremely pleased that the Holiday Hot List has not only matched last year's performance, but we're on pace to increase overall sales by about 15%," said John O'Loughlin, Los Angeles Times Media Group Executive Vice President, Advertising Sales. "We've seen repeat advertisers increasing their year-over-year spend by 196%."
In the spirit of giving back and getting involved, the 2009 Holiday Hot List has also joined with Causecast (https://causecast.org) to include a searchable list of local volunteer opportunities, numerous DIY projects and a free eCard initiative enabling visitors to support five local causes with a click and a penny donation.
Los Angeles Times Hot List will feature movie and events listings, a gift guide, holiday recipes and winter content through January 5th, with seasonal promotions planned throughout the year.
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About the Los Angeles Times
The Los Angeles Times (https://latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.
The Los Angeles Times Media Group businesses and affiliates also include The Envelope (https://theenvelope.com), Times Community Newspapers (https://www.latimes.com/about/mediagroup/portfolio), LA, Los Angeles Times Magazine (https://latimes.com/magazine), Brand X (https://thisisbrandx.com), Hoy (https://vivelohoy.com), and California Community News and - combined with the flagship Los Angeles Times - reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 128 yearsand is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at https://latimes.com/aboutus.
About Causecast
Causecast, dubbed "a one stop philanthropy shop" by TechCrunch, is an organization that brings together media, philanthropy, social networking, entertainment and education to serve a greater purpose. By providing nonprofits, brands and individuals with interactive resources, Causecast helps transform interest into action, directly influencing positive change. Causecast currently works with more than sixty partnering organizations including Amnesty International Invisible Children, TOMS Shoes, Global Green, Kiva, Human Rights Action Center and The Breast Cancer Fund. Causecast also recently partnered with The Huffington Post to launch IMPACT a platform that uses the power of online journalism to help people get involved, work together, and bring about real change. To learn more, visit www.causecast.org.
Contact:
Nancy Sullivan | Los Angeles Times | 213-237-6160 | nancy.sullivan@latimes.com
"We're extremely pleased that the Holiday Hot List has not only matched last year's performance, but we're on pace to increase overall sales by about 15%," said John O'Loughlin, Los Angeles Times Media Group Executive Vice President, Advertising Sales. "We've seen repeat advertisers increasing their year-over-year spend by 196%."
In the spirit of giving back and getting involved, the 2009 Holiday Hot List has also joined with Causecast (https://causecast.org) to include a searchable list of local volunteer opportunities, numerous DIY projects and a free eCard initiative enabling visitors to support five local causes with a click and a penny donation.
Los Angeles Times Hot List will feature movie and events listings, a gift guide, holiday recipes and winter content through January 5th, with seasonal promotions planned throughout the year.
About the Los Angeles Times
The Los Angeles Times (https://latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.
The Los Angeles Times Media Group businesses and affiliates also include The Envelope (https://theenvelope.com), Times Community Newspapers (https://www.latimes.com/about/mediagroup/portfolio), LA, Los Angeles Times Magazine (https://latimes.com/magazine), Brand X (https://thisisbrandx.com), Hoy (https://vivelohoy.com), and California Community News and - combined with the flagship Los Angeles Times - reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 128 yearsand is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at https://latimes.com/aboutus.
About Causecast
Causecast, dubbed "a one stop philanthropy shop" by TechCrunch, is an organization that brings together media, philanthropy, social networking, entertainment and education to serve a greater purpose. By providing nonprofits, brands and individuals with interactive resources, Causecast helps transform interest into action, directly influencing positive change. Causecast currently works with more than sixty partnering organizations including Amnesty International Invisible Children, TOMS Shoes, Global Green, Kiva, Human Rights Action Center and The Breast Cancer Fund. Causecast also recently partnered with The Huffington Post to launch IMPACT a platform that uses the power of online journalism to help people get involved, work together, and bring about real change. To learn more, visit www.causecast.org.
Contact:
Nancy Sullivan | Los Angeles Times | 213-237-6160 | nancy.sullivan@latimes.com