Food Network and Cooking Channel Join Los Angeles Times Celebration of Food & Wine - “The Great Food Truck Race” Competitors Make Paramount Pictures Studio Pit Stop
<i>VIP Tasting Lineup Also Set</i>
LOS ANGELES, August 12, 2010 — Labor Day weekend's tastiest ticket, the Los Angeles Times Celebration of Food & Wine, is adding more courses of savory fun as Food Network and Cooking Channel join the day-long September 5th culinary bash at the Paramount Pictures Studio Backlot.
"Our new event is designed to give our readers a fresh way to experience the Times' food and wine expertise they love while sampling the best Southern California has to offer," said Los Angeles Times Vice President Advertiser Marketing and Events, Anna Magzanyan. "The addition of more trucks, brands and talent ensure the Celebration is a fantastic Labor Day destination for all, especially families who can now bring kids under 9 for free."
Food Network's specially designated California lounge will be bordered by "The Great Food Truck Race's" featured trucks, including Southern California competitors Crepes Bonaparte, Nom Nom Truck, Nana Queens and Ragin' Cajun, and promises an appearance by "The Next Food Network Star's" Aarti Sequeira and Darrell "Das" Smith. In addition, Cooking Channel's Ice Cream Truck will provide frozen treats and "FoodCrafters'" Aida Mollenkamp and "Everyday Exotic's" Roger Mooking will be on hand for live demonstrations. All will join the Times' Food section editors and writers, L.A.'s hottest chefs, restaurants and vintners as they serve up new twists and classic favorites throughout the day.
"Our brands always seek to connect people to our message of celebrating food, and there's no better way to do this than through our vibrant talent. We're thrilled to have both Food Network and Cooking Channel personalities participating in such a dynamic event in the California marketplace," said Food Network's General Manager/Senior Vice President Programming, Bob Tuschman.
The specially-ticketed VIP Tasting will offer unlimited samplings of the finest delectables and drinks from the following:
Anisette Brasserie, BLD/Grace, Border Grill/Ciudad, Ivan Kane's Cafe Was, La Casita Mexicana, Eva, First & Hope, Grgich Hills Estate, K-ZO, Lago, Lamill Coffee, Loteria Grill, Madame Chocolat, mar'sel, Palate Food + Wine, The Peninsula Beverly Hills, Public Kitchen & Bar, Rock Sake, RockSugar Pan Asian Kitchen, Le Saint Amour, Sam's by the Beach, Sanguis, Susan Feniger's STREET, The Tar Pit, Water Grill, Waterloo & City, Westside Tavern, XINO
Southern California's own indie-pop duo She & Him will close out the evening, performing a full set for their final Los Angeles show of the summer. Swedish folk singer/songwriter Angela McCluskey is set to open.
Tickets on sale now at https://latimesfoodandwine.eventbrite.com/: General admission $55 in advance ($65 at the door)/ Children age 9 and under admitted free with a ticketed adult / VIP Tasting $125 ($135 at the door) / Concert-only $40 (5pm show). Those choosing to sample wine and spirits must be 21 and over (no exceptions, strictly enforced, valid government issued ID required at door). A portion of the proceeds will benefit Share Our Strength and the Los Angeles Times Family Fund.
For more about Los Angeles Times Celebration of Food & Wine, including a full schedule of event programming:
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NOTE TO EDITORS: Advance registration is required for working media planning to cover the event. The deadline is August 23 and the registration form is posted online here. Media credentials pick-up instructions will be included in confirmation email. Credentials will NOT be issued onsite and arrangements must be made in advance. Special arrangements can be made for visiting media. For information, please contact: jerskine@rogersandcowan.com.
About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.
The Los Angeles Times Media Group (LATMG) businesses and affiliates also include the The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, Hoy and California Community News and -- combined with the flagship Los Angeles Times -- reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 128 years and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at https://latimes.com/aboutus.
Contact:
Eddie Velosa | Los Angeles Times | 213.237.3325 | eddie.velosa@latimes.com
Jessica Erskine | Rogers & Cowan | 310.854.8129 | jerskine@rogersandcowan.com
"Our new event is designed to give our readers a fresh way to experience the Times' food and wine expertise they love while sampling the best Southern California has to offer," said Los Angeles Times Vice President Advertiser Marketing and Events, Anna Magzanyan. "The addition of more trucks, brands and talent ensure the Celebration is a fantastic Labor Day destination for all, especially families who can now bring kids under 9 for free."
Food Network's specially designated California lounge will be bordered by "The Great Food Truck Race's" featured trucks, including Southern California competitors Crepes Bonaparte, Nom Nom Truck, Nana Queens and Ragin' Cajun, and promises an appearance by "The Next Food Network Star's" Aarti Sequeira and Darrell "Das" Smith. In addition, Cooking Channel's Ice Cream Truck will provide frozen treats and "FoodCrafters'" Aida Mollenkamp and "Everyday Exotic's" Roger Mooking will be on hand for live demonstrations. All will join the Times' Food section editors and writers, L.A.'s hottest chefs, restaurants and vintners as they serve up new twists and classic favorites throughout the day.
"Our brands always seek to connect people to our message of celebrating food, and there's no better way to do this than through our vibrant talent. We're thrilled to have both Food Network and Cooking Channel personalities participating in such a dynamic event in the California marketplace," said Food Network's General Manager/Senior Vice President Programming, Bob Tuschman.
The specially-ticketed VIP Tasting will offer unlimited samplings of the finest delectables and drinks from the following:
Southern California's own indie-pop duo She & Him will close out the evening, performing a full set for their final Los Angeles show of the summer. Swedish folk singer/songwriter Angela McCluskey is set to open.
Tickets on sale now at https://latimesfoodandwine.eventbrite.com/: General admission $55 in advance ($65 at the door)/ Children age 9 and under admitted free with a ticketed adult / VIP Tasting $125 ($135 at the door) / Concert-only $40 (5pm show). Those choosing to sample wine and spirits must be 21 and over (no exceptions, strictly enforced, valid government issued ID required at door). A portion of the proceeds will benefit Share Our Strength and the Los Angeles Times Family Fund.
latimes.com/celebrationfoodwine / facebook.com/LATimesEvents / @LATimesEvents
NOTE TO EDITORS: Advance registration is required for working media planning to cover the event. The deadline is August 23 and the registration form is posted online here. Media credentials pick-up instructions will be included in confirmation email. Credentials will NOT be issued onsite and arrangements must be made in advance. Special arrangements can be made for visiting media. For information, please contact: jerskine@rogersandcowan.com.
About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.
The Los Angeles Times Media Group (LATMG) businesses and affiliates also include the The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, Hoy and California Community News and -- combined with the flagship Los Angeles Times -- reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 128 years and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at https://latimes.com/aboutus.
Contact:
Eddie Velosa | Los Angeles Times | 213.237.3325 | eddie.velosa@latimes.com
Jessica Erskine | Rogers & Cowan | 310.854.8129 | jerskine@rogersandcowan.com