Brunei last week imposed new criminal codes based on Islamic law with harsh penalties for homosexuality and adultery, including death by stoning. The government of Brunei owns both hotels.
The protests have put Beverly Hills civic and business leaders in a delicate position, trying to balance opposition to the laws with support for a local cultural monument and economic engine.
On Tuesday, the Beverly Hills City Council is slated to consider a resolution condemning the Brunei laws.
The resolution "is not in any way a statement against the Beverly Hills Hotel … which is a pillar of our community," said Beverly Hills Mayor Lili Bosse. "It's about the ownership and its lack of concern for justice and human rights."
Christopher Cowdray, the hotel group's chief executive, said in an interview that the boycotts and protests were misguided and potentially harmful to the city of Beverly Hills.
"They won't stop the implementation of the new laws," he said, but rather would "only hurt the [hotel's] employees." He added that Brunei had no plans to sell the hotels.
The Beverly Hills Hotel employs about 600 people and the Hotel Bel-Air roughly 400. Cowdray added that the Beverly Hills Hotel pays about $7 million in bed taxes and $4 million in city taxes annually.
Leno joined the chorus of condemnation at a demonstration Monday along Sunset Boulevard across from the Beverly Hills Hotel.
"This is 2014, not 1814," Leno, the former "Tonight Show" host, told dozens of protesters.
Hotel representatives on Monday greeted the dozens of protesters cordially and offered them cookies and water bottles.
Leno said Angelenos had lately been absorbed in the local controversy over
Brunei's adherence to sharia, or Islamic, law, he said, is far more serious. "I mean, we get so upset when a team owner says something inappropriate," he said. "Here are people being killed, stoned to death. ... It's just a matter of priorities, that's what it is."
In protest, the Feminist Majority Foundation pulled from the Beverly Hills Hotel its annual Global Women's Rights Awards, co-chaired by Leno and his wife, Mavis. The event, scheduled for Monday, was instead held at the Hammer Museum in Westwood.
Other organizations quickly jumped aboard the bandwagon.
The Motion Picture & Television Fund, which runs the star-studded Night Before the