Hollywood is gearing to help with ensure the success of President
The Times' Maeve Reston reported Saturday on the effort.
Mike Farah and his team at Funny or Die studios are developing as many as 20 projects involving the healthcare law. The first will go live Sept. 30, the day before Americans are supposed to be able to enroll in the new health insurance marketplaces.
Such efforts are just one small piece of a broad-reaching campaign by the Obama administration and the consortium of industry and nonprofit groups working to get at least 7 million Americans enrolled in the next six months.
The Funny or Die website claims 19 million unique users and more than 60 million video views each month, and its demographic strength overlaps perfectly with the young people who must sign up for the healthcare law in order for it to succeed. The
The website's video featuring
Farah's drive stems from a series of
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