Customers in an Isla Vista, Calif., deli market can be seen in newly released surveillance video ducking for cover as a gunman opens fire outside the store near UC Santa Barbara on Friday night, killing one man, bringing the number of his victims to six.
FOR THE RECORD
An earlier version of this post incorrectly spelled Veronika Elizabeth Weiss' first name Veronica.
The video was captured by surveillance cameras at I.V. Deli Mart, where authorities said 20-year-old Christopher Ross Michaels-Martinez was fatally shot by gunman Elliot Rodger as he began shooting at people outside the store.
Surveillance video obtained by CNN shows customers -- some with items still in their hands -- quickly dive to the ground while others cowered in place and crawled away from the store's entrance.
The glass front of a refrigerator appeared to be shattered by a barrage of bullets.
A woman, who is seen cowering and gripping herself during the shooting, immediately removes a cellphone from her pocket and appeared to call 911 as she points toward the store's exit, CNN reported.
She reportedly reached out to Michaels-Martinez to help him, according to CNN.
Authorities said Rodger's deadly killing rampage began when he fatally stabbed three roommates, who have not yet been identified, at his apartment complex in the 6500 block of Seville Road in Isla Vista, then went to a sorority house and shot three women standing outside.
Two of the women, identified as Katherine Breann Cooper, 22, and Veronika Elizabeth Weiss, 19, died at the scene.
He continued his rampage by spraying gunfire at the deli, then drove his BMW and fired at pedestrians and deputies, authorities said. He ran over some people as he careened down several streets, authorities said.
He continued to drive until he crashed and was found dead with what authorities described as an apparent self-inflicted gunshot wound to his head.