The Lakers have one of the
According to a paper by Mike Lewis and Manish Tripathi of Emory University, the Lakers have the most "social media equity" in the league.
The study attempts to evaluate the Internet presence of each team, with information that includes followers and "likes" from Twitter and Facebook.
"We then created a statistical model that predicts these measures of social media engagement as a function of market size, tweeting activity and team performance for this past season and for the season before that," reads the report.
Apparently the Lakers "crush the competition both in terms of raw numbers and in [the] model."
In comparison, the
The study accounts for the Bobcats' small market size and poor team performance on the court, noting "the Charlotte market has fairly resilient fans, and probably speaks to the potential of the market if a consistent winning team is developed."