The world has become a less enjoyable place. Shep Goldberg died Tuesday at 65, and although you might not recognize his name, you'd know the people and teams he worked for during a remarkable behind-the-scenes sports career.
Goldberg most recently was an agent for figure skaters, notably two-time Olympic medalist Michelle Kwan and Olympic gold medalist
Goldberg was a native of Philadelphia but his career had deep roots in California, where he spent about 25 years. He was the public-relations director for the Oakland Athletics and
The cover of his 1977-78 Lakers media guide provided a conversation topic for decades: It featured an attractive young woman — his girlfriend at the time — wearing a Lakers jersey/dress outside the team's locker room at the Forum and showing off a sign that said "Lakers Dressing Room Players Only." The cover didn't go over well with his bosses.