A blinged-out Casio G-shock watch by Icee Fresh, with 10 carats of diamonds, retails for $12,000. (Spencer Weiner / Los Angeles Times)
The Game on MTV’s “Total Request Live” in New York’s Times Square in 2006. The rapper’s pendant was custom made for him by Icee Fresh. (Paul Hawthorne / AP)
Customer Romello Solomon, 30, is all smiles at the jewelers’ store at the Slauson Super Mall in Los Angeles. (Spencer Weiner / Los Angeles Times)
From left, jewelers Jeff Hong, Steve Her and Ben Baller at their Slauson Super Mall store. (Spencer Weiner / Los Angeles Times)
