Not long ago, this sprawling border city was known as the murder capital of Mexico.
Hundreds of young women disappeared in the 1990s, falling victim to brutal robberies and murderous sexual assaults. Then battling drug cartels unleashed a worse wave of violence. Nearly 11,000 people were killed in the city from 2007 to 2013.
Texans from neighboring El Paso simply stopped going to Juarez: The number of car passenger and pedestrian crossings between the sister cities dropped by almost 8 million during the worst of the violence.
These days, billboards proclaim, "Juarez es amor" — "Juarez is love" — and officials are claiming a more...