Savannah Guthrie

NBC's 'Today' regains ratings lead in key demographic

NBC's 'Today' regains ratings lead in key demographic

NBC’s “Today” has finished the 2015-16 TV season as the No. 1 network morning show among the 25-to-54 age group that matters most to advertisers.

The win in the demographic is the first since the 2010-11 season, when “Today” was having its historic 16-year run as the top-rated morning program. The program lost its leadership position the following season when the less-than-amicable departure of longtime “Today" co-anchor Ann Curry led to viewer defections.

But the current “Today” team, led by co-anchors Matt Lauer and Savannah Guthrie, has remained stable in recent years. The program received a boost this year from...