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BP breaks new ground in PR, issuing a PR release about its PR release
BP breaks new ground in PR, issuing a PR release about its PR release

Evidently feeling some heat over a corporate press release that somehow found its way into Politico Magazine masquerading as an "opinion" op-ed, BP took the unusual step Wednesday of issuing a corporate press release about it. If you're counting, that's two press releases for the price of one. BP's statement-about-its-statement was issued by Jason Ryan, a press officer. It reads, in its entirely, as follows: "This is an opinion piece submitted by BP to an influential newspaper to counter several op-eds about the Gulf that previously were published in this and other media outlets. It’s no different than any other op-ed by any other company in any...

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