Hampton Creek, a San Francisco food-tech company, was surprised when its arch-adversary, Unilever, recently announced an egg-free spread under its Hellmann's label.
After all, the food conglomerate had sued Hampton Creek over its egg-free Just Mayo, arguing that you can't make mayonnaise without breaking some eggs.
Unilever eventually dropped its challenge, but the Food and Drug Administration continued to quibble with wording that the agency said "misbranded" the product.
The feds and foodsters settled semantic differences in December. "Mayo" got to stay on the label, but Hampton Creek had to clarify what it meant by "just," which could...