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Ad man Rick Sittig puts fun spin on spots
Ad man Rick Sittig puts fun spin on spots

The gig: Rick Sittig is the founder and creative director of Secret Weapon Marketing, a Santa Monica advertising firm. He's best known as the brains behind Jack, the wisecracking, round-headed fictional leader of Jack in the Box restaurants. Before that, Sittig helped create the widely acclaimed "Energizer bunny" battery ads. He also was behind "Joe Isuzu," the TV pitchman for Isuzu cars and trucks. And his firm launched the "helpful Honda dealer" ad campaign for the Southern California Honda Dealers. "I think I'm one of the few guys who believes in long-running campaigns," he says. "The reason I like long campaigns is they accrue...

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