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Online marketer ReachLocal expects turnaround to take hold this year
Online marketer ReachLocal expects turnaround to take hold this year

ReachLocal Inc. sells online advertising, marketing and website services to small and medium-sized businesses looking for more local customers. Founded in 2003, the Woodland Hills company quickly faced competition in helping small firms negotiate the transition from print advertising and yellow pages listings to touting their wares and services online. ReachLocal's pitch was simple: Online search ads are better because they're highly targeted and shown to people who are actively looking to buy a particular product or service. It filled a niche for businesses that lacked the time, people power and expertise to do it themselves or to hire an advertising agency. ReachLocal...

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