CALIFORNIA
Check out the new California section

Topics

Business
L.A. tech firms boost perks to attract top skills
L.A. tech firms boost perks to attract top skills

How does an old-fashioned print-era company — formerly known as the Yellow Pages — attract top Westside talent to its offices in Glendale as it tries to remake itself as an online local search company? For those who live in hip parts L.A., the company now called YP has an answer it borrowed from Silicon Valley: the luxury bus. Big Bay Area companies are well-known for busing workers from San Francisco to Silicon Valley. Now YP is shuttling workers to Glendale on the same kind of fancy buses that Google uses, fitted out with expensive, tush- and back-friendly seats, and Wi-Fi connections. Perks long associated with the Bay Area are being replicated across Los Angeles as the...

Loading