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U.S. Auto Parts Network seeks fix for red ink
U.S. Auto Parts Network seeks fix for red ink

A Carson company is trying to position itself at the perfect intersection of online DIY and the nation's aging fleet of personal vehicles. U.S. Auto Parts Network Inc. caters to do-it-yourselfers. It sells to people whose idea of the perfect weekend morning is getting some grease under the fingernails while working on their cars, trucks and SUVs. The company does this by offering 1.5 million parts and products and a kind of "Car Talk" level of automotive problem diagnoses, minus the folksy radio humor. U.S. Auto Parts Network operates online, without traditional stores. It has a core customer base of well-educated and financially secure married men with families, 45 to...

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