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Menswear designer John Moore rides a wave of popularity
Menswear designer John Moore rides a wave of popularity

When John Moore was named to GQ magazine's 2014 class of best new menswear designers in America for his retro-cool surf label M.Nii, it was the branding equivalent of catching the perfect wave. Not just because the 3-year-old label is stealth-brand small (with barely 50 retail accounts globally, retail sales are about $1.5 million annually) but also because the entire line was born out of a chance flea market find — a single pair of navy blue twill surf shorts. "This is what started it all," Moore says, sliding a photograph across the conference table in his Culver City studio. "My [business] partner Randy [Hild] is a ferocious surf memorabilia collector, and he...

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