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Why a secretive, Mark Zuckerberg-backed investment fund has bet big on Age of Learning

Why a secretive, Mark Zuckerberg-backed investment fund has bet big on Age of Learning

With its typical user around 4 years old, educational app ABCmouse has an unusual take on design.

Mobile apps choose either words or icons – but rarely both – in their menus because of limited screen space. ABCmouse packs in both: A stack of books is labeled below as “Library,” a set of crayons is underscored by “Art” and musical notes get described as “Songs.”

The idea is to consider everything in the software as a “teachable moment,” said Christine Woertink, senior vice president of design at Age of Learning Inc., the Glendale start-up that developed...

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